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05-26-2004 03:49 PM |
McDonald's Press Release 04/29/2004
Media Statement: McDonald's Response to "Super Size Me" Movie
Our focus remains on our customers, not a movie.
McDonald’s has always been committed to playing a constructive, responsible role in developing solutions to our customers’ lifestyle needs – offering more menu variety, promoting physical activity, and supporting consumer education.
Our customers are smart. They know what’s best for themselves and their families. And our customers continue to trust McDonald’s, because they know we offer a wide variety of high-quality food choices.
This movie is all about one individual’s decision to act irresponsibly by consuming more than 5,000 calories a day - - twice the recommended level for adult males - - and by purposely limiting his physical activity. That’s why this movie makes no contribution to the important dialogue taking place today on nutrition and balanced lifestyles.
We see no reason to respond to Morgan Spurlock when so many other experts have already spoken out on the film’s distortions and irresponsibility, including those consumers who voluntarily are conducting their own independent 30-day McDonald’s diet to disprove his over-the-top behavior.
We continually listen to our customers to add even more choice and variety to our menu such as Premium Salads, Chicken McNuggets made with white meat, the GoActive! Happy Meal with a pedometer and bottled water, and expanded options for our traditional Happy Meal, including Apple Dippers and 1% milk.
Customers in the U.S. can get comprehensive nutrition information through in-store brochures, McDonald’s website or a customer toll-free number. In another effort to get nutrition information to our customers, McDonald’s is adding nutrition facts and figures to our trayliners worldwide. This hands-on resource will help assure that customers have the information they need in our more than 30,000 restaurants.
McDonald’s is working closely with real experts on nutrition and fitness: scientists, government leaders, educators, and national advocacy groups. Morgan Spurlock is late to the national dialogue. By shocking instead of informing, he has missed an opportunity to be part of the solution.
For More Information Contact McDonald's: Walt Riker, (630) 623-7318
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