Unless you've got the warez version of the game, I can say that paid the least on this game. Only 31 dollars from EA. I checked the site today and they have it for 50 bucks. A while ago I got a coupon from ea.com worth 15 bucks. So, I bought the game for 24.99 when the game cost 40 bucks. With shipping and handling it cost me about 31 dollars. And I'll get it in about another 2 or three days. It pays to stay with a game months before it's released.

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/me cries
I got it off the EA site early too but I paid about $40 ($43-44 w/shipping)