I think it is a good idea for Asia, I hate to sound racist but those Asians take their games waaaayyyyy to seriously, like many other things they take to seriously. (hence the Marine Corps slang "go asiatic")
That one Korean dude played a game for 3 days straight until he kicked the bucket from sleep deprivation, hunger, and thirst.

They take this for real and to them it's a do or die Banzai charge, not some game you can turn off and play another day.