http://www.siliconvalley.com/mld/silico ... 100316.htm
[quote:25e75]The company drew cheers from the crowd of thousands and stoked the fire by holding a mock car race on a big screen. Every person who had been randomly given a ``yellow tag'' for the winning yellow car won a TV set.
Dominic Mallinson, director of research and development for Sony's U.S. game division called this “Bribery” which we all know means “damn it, why didn’t I think of this”. [/quote:25e75]
biggrin: