
03-09-2006, 05:19 PM
[quote="wikipedia.org":774ff]Usage outside of the U.K.
Bloody has always been a very common part of Australian speech and has not been considered profane for some time. The word was christened "the Australian adjective" by The Bulletin on 18 August 1894. In the 1940s an Australian divorce court judge held that "the word bloody is so common in modern parlance that it is not regarded as swearing". Meanwhile, Neville Chamberlain's government was fining Britons for using the word in public.
The word is seldom used with a negative connotation in the United States, but is sometimes used to imitate or ridicule the British. Apocryphal extensions of "bloody" are sometimes used in American humor, such as "bloody fuck" or "bloody shit", though the British rarely, if ever, use those phrases. The term "bloody murder" (usually in reference to a particularly loud scream or yell), is also in common use, without any connection with the British usage.
In March 2006 Tourism Australia launched an advertising campaign with the slogan "So where the bloody hell are you?", only to find that the Broadcast Advertising Clearance Centre in the UK would not allow the word "bloody" to be used in television versions of the commercial. This ban was seen as particularly pointless because print ads and cinema commercials for the campaign will not be censored.
There is also "Bloody hell" which can mean "Damn it", or be used as a general expression of surprise.
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