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Short Hand · 02-19-2007, 05:14 PM

I would have to disagree. I would attribute the "early" success of the ipod at first to its revolutionary features YES. BUT it's long term success is due to its brilliant marketing campaign. Apple has done a fantastic job with product placement, and making this thing a symbol of culture to youth. The Andy Warhol commercials were rediculous

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Short Hand is Offline Brigadier General Posts: 10,721 Join Date: Apr 2003 Location: C-eH-N-eH-D-eH eH?	02-19-2007, 05:14 PM I would have to disagree. I would attribute the "early" success of the ipod at first to its revolutionary features YES. BUT it's long term success is due to its brilliant marketing campaign. Apple has done a fantastic job with product placement, and making this thing a symbol of culture to youth. The Andy Warhol commercials were rediculous