[Short Hand]

Originally Posted by Tripper

You have to think about reprintability for varying substrates of different sizes, etc

Will it look good and still be legible at a small size? Does the white spaces leave enough distance from the black for ink bleeds? Or if there is a slight bleed, will it blur the strokes together.

I would totally rule out those bottom two - They're horrid for logos. Then I'd rule out all of the ones with fine strokes, and technical lines, fades etc. Simplicity is really key to a nice looking logo.

I personally would rule out alot of those simply because the X and Y axis lengths are too contrasted - I.e Aside from the last two - They're all too long for what it's trying to say, and it doesn't look right when the typeface isn't tall enough. Try some different typefaces....

If you want it too look professional, I'd be inclined to line up every aspect of it. On none of them, does that phone number line up correctly. It looks messy and amatuerish.

....Based on the above - IMO, the only real choice is the top one. And even then it needs a lot of work

I also agree with Judas about the colour thing, try adding a second tone. Like an orange or a sharp looking blue.

This is just an example I chopped up of what you can do with a second colour....I just used the Impact typeface for lack of anything else suitable. (I have limited types installed on my comp)....

[img]http://i12.photobucket.com/albums/a243/Tripe05/exampleoflogo.jpg[/img]

This way your X axis isn't too long as those mammoth spaces between the words are gone - Although, I understand with that typeface you had chosen, it wouldn't look very good if you forced them together any more.
Also note with a little kerning in the phone number, and centering it directly under the main copy of text the entire logo looks less lopsided.

....Just some things to contemplate - This is the type of thing I do at uni, so I enjoy inputting into these types of things. biggrin:

P.S - If I were you, I'd try a few more variations with different typefaces because to me, thats really where it looks like it could be improved.

I am extremely grateful for the advice, there is only one problem though, I can't 2 tone it. to add another color will double his cost on the vynl printings. He told me in person he could not have anything else other then black & white. All the other advice is much help though.