I would assume that some web n3rd in bmw marketing pitched the idea, they liked it and paid a couple grand for the idea amd license. good for him.
Its not like he went out and pitched it to every car maker till someone bit
"I'm a dog chasing cars. I wouldn't know what to do if I caught one. I just *do* things. I'm a wrench in the gears. I *hate* plans." - The Joker http://pressthenyckbutton.blogspot.com/