Lol the ad system supposodly works on a low bandwith video stream so ads can change dunamically in game, picture this scenario you're getting into the game and se an ad saying this:
In 2142 the ice age has once again claimed the planet, the world is at war over the last habitable areas of the earth..and CHECK OUT THIS OFFER NIKE AIR MAX 360 $59.95.
http://WWW.NIKE.COM.
Or;
The year is 2142 and the dawn of a new Ice age has thrown the world into a panic. The soil not covered by ice can only feed a fraction of the Earth's population. The math is simple and brutal: some will live, most will die...AND THE REST WILL BUY THE NEW 6 PIECE CHICKEN DEAL FROM KFC
Yup, really adds to the experience that. oOo: