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Originally Posted by jujumantb

of course it will affect the 360! its main competition is an out of the box blu-ray player! for somebody looking to buy a next gen console KNOWING blu-ray will win the format war, that is a HUGE advantage to ps3 sales, especially until the price of stand-alone blu-ray players come down

Nyck posted an article that speculates Microsoft will soon create a Blu Ray xbox 360.
If XBOX continues dominating PS3 as it has, what will happen once the Blu Ray argument for the PS3 is gone?